Day, George Q: search on Z-Library

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1

The Product Life Cycle: Analysis and Applications Issues

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 285 KB

english, 1981

2

A Guide to Consumerism

George S. Day and David A. Aaker

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.62 MB

english, 1970

3

Strategic market analysis and definition: An integrated approach

Journal:

Strategic Management Journal

Year:

1981

Language:

english

File:

PDF, 1.13 MB

english, 1981

4

A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior.

Aaker, David A., Day, George S.

Journal:

Journal of Applied Psychology

Year:

1974

Language:

english

File:

PDF, 538 KB

english, 1974

5

Closing the Marketing Capabilities Gap

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 3.39 MB

english, 2011

6

The Capabilities of Market-Driven Organizations

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 749 KB

english, 1994

7

Managerial Representations of Competitive Advantage

George S. Day and Prakash Nedungadi

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 649 KB

english, 1994

8

Marketing Theory with a Strategic Orientation

George S. Day and Robin Wensley

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 399 KB

english, 1983

9

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

Day, George S., Wensley, Robin

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 2.31 MB

english, 1988

10

Changing the Work of Innovation: A Systems Approach

Day, George S., Shea, Gregory

Journal:

California Management Review

Year:

2020

File:

PDF, 357 KB

2020

11

Diagnosing the Experience Curve

George S. Day and David B. Montgomery

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 547 KB

english, 1983

12

Guest Editorial: Is Marketing Academia Losing Its Way?

Reibstein, David J, Day, George, Wind, Jerry

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 43 KB

english, 2009

13

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day and Robin Wensley

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 657 KB

english, 1988

14

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Mary Lambkin and George S. Day

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 629 KB

english, 1989

15

Customer-Oriented Approaches to Identifying Product-Markets

George S. Day, Allan D. Shocker and Rajendra K. Srivastava

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 2.42 MB

english, 1979

16

Diagnosing the Product Portfolio

Journal:

Journal of Marketing

Year:

1977

Language:

english

File:

PDF, 1.88 MB

english, 1977

17

Adapting to Fast-Changing Markets and Technologies

Day, George S., Schoemaker, Paul J.H.

Journal:

California Management Review

Year:

2016

Language:

english

File:

PDF, 306 KB

english, 2016

18

The Capabilities of Market-Driven Organizations

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 2.16 MB

english, 1994

19

Integrating organizational networks, weak signals, strategic radars and scenario planning

Schoemaker, Paul J.H., Day, George S., Snyder, Scott A.

Journal:

Technological Forecasting and Social Change

Year:

2013

Language:

english

File:

PDF, 782 KB

english, 2013

20

An outside-in approach to resource-based theories

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 83 KB

english, 2014

21

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

Day, George S., Deighton, John, Narayandas, Das, Gummesson, Evert, Hunt, Shelby D., Prahalad, C.K., Rust, Roland T., Shugan, Steven M.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 94 KB

english, 2004

22

Valuing Market Strategies

George Day and Liam Fahey

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 468 KB

english, 1988

23

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust and Steven M. Shugan

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.37 MB

english, 2004

24

Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 482 KB

english, 1996

25

Marketing Theory with a Strategic Orientation

Day, George S., Wensley, Robin

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 1.44 MB

english, 1983

26

Converting strategic ambiguity to competitive advantage: How Philips Lighting solved the challenge of LED technology disruption

Schoemaker, Paul J.H., Day, George S., Rao, Govi

Journal:

Strategy & Leadership

Year:

2020

File:

PDF, 1.03 MB

2020

27

A tribute to Peter Drucker: editors’ introduction to the special issue

Jenny Darroch, George Day, Stan Slater

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 135 KB

english, 2009

28

Managing market relationships

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 664 KB

english, 2000

29

Dividend distributions and closed-end fund discounts

Theodore E. Day, George Z. Li, Yexiao Xu

Journal:

Journal of Financial Economics

Year:

2011

Language:

english

File:

PDF, 393 KB

english, 2011

30

Fundamental Issues and Directions for Marketing || Charting New Directions for Marketing

George S. Day and David B. Montgomery

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.70 MB

english, 1999

31

Assessing the Effects of Information Disclosure Requirements

Journal:

Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 1.85 MB

english, 1976

32

Attitudinal Predictions of Choices of Major Appliance Brands

George S. Day and Terry Deutscher

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 1.51 MB

english, 1982

33

Continuous Learning About Markets

Journal:

California Management Review

Year:

1994

Language:

english

File:

PDF, 2.15 MB

english, 1994

34

Visible Light Photoredox Catalysis Enables the Biomimetic Synthesis of Nyingchinoids A, B and D, and Rasumatranin D

Hart, Jacob, Burchill, Laura, Day, Aaron, Newton, Christopher, Sumby, Christopher, Huang, David, George, Jonathan Harry

Journal:

Angewandte Chemie International Edition

Year:

2019

Language:

english

File:

PDF, 1.16 MB

english, 2019

35

Using price discounts for a competitive advantage

George S. Day, Adrian B. Ryans

Journal:

Industrial Marketing Management

Year:

1988

Language:

english

File:

PDF, 1.23 MB

english, 1988

36

Aligning Organizational Structure to the Market

Journal:

Business Strategy Review

Year:

1999

Language:

english

File:

PDF, 401 KB

english, 1999

37

Information Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis

BRANDT, WILLIAM K., DAY, GEORGE S., DEUTSCHER, TERRY

Journal:

Journal of Consumer Affairs

Year:

1975

Language:

english

File:

PDF, 916 KB

english, 1975

38

Stability of Appliance Brand Awareness

George S. Day and Robert W. Pratt, Jr.

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 967 KB

english, 1971

39

The Marketing Edge: Making Strategies Workby Thomas V. Bonoma

Review by: George Day

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 146 KB

english, 1986

40

Organizing for Marketing Excellence

Moorman, Christine, Finch, Sr., T. Austin, Day, George S., Boisi, Geoffrey T.

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 1.05 MB

english, 2016

41

An innovative approach to facilities management in the workplace design brief

Finch, Edward, Pitt, Michael, Goyal, Sonia, Holt, Patrik, Ritchie, John, Day, Philip, Simmons, John, Robinson, Graham, Russell, George

Journal:

Year:

2005

Language:

english

File:

PDF, 339 KB

english, 2005

42

Avoiding the Pitfalls of Emerging Technologies

George S. Day and Paul J. H. Schoemaker

Journal:

California Management Review

Year:

2000

Language:

english

File:

PDF, 343 KB

english, 2000

43

Outcomes of fetuses with primary hydrothorax that undergo prenatal intervention (prenatal intervention for hydrothorax)

Mon, Rodrigo A., Treadwell, Marjorie C., Berman, Deborah R., Day, Lori, Kreutzman, Jeannie, Mychaliska, George B., Perrone, Erin E.

Journal:

Journal of Surgical Research

Year:

2018

Language:

english

File:

PDF, 966 KB

english, 2018

44

An ELISA method to estimate the mono ADP-ribosyltransferase activities: e.g in pertussis toxin and vaccines

Asokanathan, Catpagavalli, Tierney, Sharon, Ball, Christina R., Buckle, George, Day, Ami, Tanley, Simon, Bristow, Adrian, Markey, Kevin, Xing, Dorothy, Yuen, Chun-Ting

Journal:

Analytical Biochemistry

Year:

2018

Language:

english

File:

PDF, 409 KB

english, 2018

45

A Linguistic Analysis of Sexual Content and Emotive Language in Contemporary Music Genres

Hart, Casey B., Day, George

Journal:

Sexuality & Culture

Year:

2019

Language:

english

File:

PDF, 634 KB

english, 2019

46

Organizing for interactivity

Journal:

Journal of Interactive Marketing

Year:

1998

Language:

english

File:

PDF, 187 KB

english, 1998

47

What Does it Mean to be Market-Driven?

Journal:

Business Strategy Review

Year:

1998

Language:

english

File:

PDF, 340 KB

english, 1998

48

The relative influence of country conditions, industry structure, and business strategy on multinational corporation subsidiary performance

Petra Christmann, Diana Day, George S. Yip

Journal:

Journal of International Management

Year:

1999

Language:

english

File:

PDF, 90 KB

english, 1999

49

Advantageous alliances

Journal:

Journal of the Academy of Marketing Science

Year:

1995

Language:

english

File:

PDF, 589 KB

english, 1995

50

Driving Through the Fog: Managing at the Edge

George S. Day, Paul J.H. Schoemaker

Journal:

Long Range Planning

Year:

2004

Language:

english

File:

PDF, 245 KB

english, 2004

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